"SEO Can't Be This Hard"

Ever wonder why a competitor's ugly website is ranking above yours? Or what kind of content you need to create to outrank the competition?

There's a lot of SEO info out there but it's all pretty technical. You don't have time to learn every little technical nuance of SEO.

The good news is you don't have to. Google has no incentive to hide your site from the front page of search results just because you don't ha

Google wants good sites to rank, because that keeps people using Google instead of Bing. 

Google wants to give searchers whatever they want as quickly as possible.

But what do searchers want? Turns out that's not so easy to figure out - even for Google.

But Google's made a lot of changes in the last few years that have allowed them to more accurately measure what searchers want.

And that's where this course comes in...this course will teach your team how Google thinks about modern SEO, and how to connect that foundational knowledge with your target audience and your business goals so that your non-technical in-house team can get some pretty rocking results from search.

Case Studies

Content is the core of SEO. Many marketers feel stuck because of how confusing SEO can seem, but you can drop nearly all the technical stuff and backlinks and still achieve pretty amazing results using content alone.

Keep in mind, these are our case studies, and we've been doing this for a while. But they are not isolated cases and they illustrate the power of creating the right kind of content, even without backlinks.

9,435% Traffic Increase Using 3 Pages of Content and No Backlinks

Here's an example of a client project where we published 3 pages of content to a particular section of the site. This wasn't a brand new section, it already had 4-5 pages and had been driving traffic for over 2 years.

We added 3 more pages, that's it. No backlinks, no internal linking, just 3 pages of content.

This was a regional business and these pages ranked nationally for very high competition keywords we used the right type of content.

200% Increase in Leads With 2 Pages of Content and No Backlinks

The following chart shows traffic and leads to 2 new pages that were published for this site. These were new pages in 2017, hence the chart starting at 0 prior to then.

Those 2 pages are now driving 5,700 additional visits to the site and anywhere from 150 - 200 additional leads per month directly from these pages. This site only gets 471 total leads each month, so they nearly doubled their lead flow with 2 pages of content.

The dark blue line shows traffic and the light blue line shows leads driven by the new pages.

Doubled site traffic with 4 pages of content and No Backlinks

This was an existing business, one of the major leaders in their industry. They already had a decent amount of traffic - not a ton, but pretty good for their space. 

They published 4 pages of content using the strategies you'll learn in this course and total site traffic went from about 10,000 visits / month to almost 20,000.

The right kind of content

The pages in these examples all ranked because we understood the right type of content to create. That's what you'll learn in this training.